durtbagz: keeping it real

i've been thinking this weekend about my target audience and how to keep them interested and in turn, involved. kids 14-25 have such a ridiculous sixth sense of when someone is trying to be something other than what they are. they can tell immediately when something is phony or fake. the reason i've been thinking about this has to due with marketing and methods of getting the word out about the company. since the company is strictly online, i've been focusing my efforts on promoting it word-of-mouth. sites like myspace and twitter are definitely a part of my marketing plan, but it's a tricky balancing act to use these sites for marketing and yet still remain legit. i already had a myspace page before i started the company, and slowly, i've been incorporating little aspects of it into my page. same thing with twitter, the few times i've been on it. my thought is that if people know me before and i incorporate their help into different parts of the company, they'll want to help me out by talking to others about the company. the idea is that the business model i have requires the help of my audience, whether they actually by a bag or not. of course, i'd like to make some money, but what will drive this site is creating the community that is necessary for the company to function. that community will happen if they believe in the company and feel it is legit. if they smell an ounce of fraud in the whole thing, it will be like blood in the water for sharks; no one will want to touch it. the question i have in this whole thing i guess is how far is too far? how far can i push this before it crosses the line into annoying? i have to get the word out and i have to do it rather quickly and i have to do it among an audience that aren't people that i normally correspond with everyday. there's a line that can be crossed that will take this from 'cool' to 'enough already' and i don't want to cross it, but i also don't want to stay so far away from it that i miss out on a substantial crowd. i don't want to be afraid of 'the line', just aware of it. honestly, i'd rather error on the side of people being sick of hearing about my company, than no one knowing about it at all. but in the beginning, it's a fine line.